If you feel like you’re constantly creating content but not seeing the results you want, it might be time to rethink your strategy. The truth is, not all content performs equally — and that’s where the 80/20 Rule comes in.
1. The Rule: Focus on What Works
The 80/20 Rule states that 80% of your results come from just 20% of your content. That means most of your engagement, traffic, or conversions are likely driven by a small handful of standout posts. Instead of spreading your energy thin, focus on what actually moves the needle.
2. Double Down on Top Performers
Once you’ve identified your top-performing content, double down on it. Analyze why it worked — the tone, topic, visuals, or timing — and look for ways to replicate or scale that success. Create spin-offs, updates, or deeper dives that build on what your audience already loves.
3. Repurpose Smart, Not Hard
You don’t need to reinvent the wheel every week. Repurpose your winning content across different platforms — turn a blog into a carousel, a tweet into a video, or a podcast clip into a reel. Smart repurposing maximizes reach without doubling your workload.
4. Value First, Always
Chasing trends can be tempting, but the real growth comes from consistently delivering value. Focus less on what’s trending today and more on what genuinely helps, educates, or inspires your audience. When you create with purpose, your content will naturally perform better.
The Takeaway
The 80/20 Rule isn’t about doing more — it’s about doing less, better. By focusing on your most impactful content and repurposing it strategically, you’ll amplify your results and create a content engine that works smarter, not harder.
